Defining Marketing Paper The purpose of this paper is to define marketing from a personal definition as well as from two different sources. This paper will also explain the importance of marketing in organizational success based on real examples from the business world. Marketing is the process of enticing customers to buy a good or service from a business through advertising and product presentation. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers (CFDC, 2007). Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (MarketingPower, Inc. 2007). Marketing is imperative in achieving organizational success. Marketing is an important part of the business organization; not only promoting and selling a product; it is everything a company does to acquire customers and maintain a relationship with them. Marketing is abo......

Word Count: 687
Page Count: 2.7 (250 words a page / double spaced)

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