Marketing Mix - The Four P's Free Essay, Term Paper and Book Report
There are many ways to satisfy the needs of a customer. A product could have
different features, customer service levels can be adjusted after a purchase is made, and
packaging, brand name, and warranty are some of the things that could also be changed.
Cable television, the internet, magazines, and newspapers are all media tools that can be
used to reach a target audience. Sales specialists, a companys own sales force, would be
used. The price points of products can be altered, discounts given, and so on. With so
many possible variations in satisfying the needs of a customer, is there any way to
simplify the selection of marketing mixes? The answer to that question is, yes.
The four Ps are useful to reduce all the variables in the marketing mix to four
basic ones; product, place, promotion, and price. It helps to think of the four major parts
of a marketing mix as the four Ps.
The customer, or target mix as illustrated in the diagram above, is shown
surrounded by the four Ps, some people might......
Word Count: 1539
Page Count: 6.1 (250 words a page / double spaced)
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