Grupo Industrial Bimbo S.A V Case Analysis Free Essay, Term Paper and Book Report
Grupo Industrial Bimbo S.A ¡V Case Analysis
EXECUTIVE SUMMARY
Even though Grupo Industrial Bimbo S.A. (GIB) has performed well, it is time to initiate a strategic change. This report provides an analysis of the success GIB has had so far (till 1998) and highlights the threats GIB faces in the domestic and the international markets. The report further lays down some recommendations to improve GIB¡¦s competitive position and ensure its continual success.
The bakery food items, which GIB manufactures and sells, are commodity products. GIB has differentiated its products by building a strong brand image, securing a powerful distribution network in place and having a considerable control over its raw material supplies. GIB has also maintained a high re-investment ratio and consciously worked at improving the technology of its manufacturing plants, thereby increasing efficiency.
Going forward, most importantly, GIB needs to address the changing consumer tastes and preferences to low-carb diets and strategize a successful entry chart in the highly fragmented U.S food market and oth......
Word Count: 804
Page Count: 3.2 (250 words a page / double spaced)
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