Running head: GLOBAL COMMUNICATIONS BENCHMARKING Global Communications Benchmarking University of Phoenix Global Communications Benchmarking Global Communications is in one of the most difficult situations any company can face in the telecommunications industry. It has seen the industry change to be highly competitive with many companies offering bundled services. GC has had to look to be more aggressive in their strategy and make tough decisions in order to allow the organizations growth potential. Can these tough decisions work? Many companies face similar dilemmas when the market changes, expenses are higher, profits are down, and the need to change is necessary to survive. How have other companies addressed similar issues? Through this paper we will look at ten different companies and their situations. How did they handle the market, new services, and the need to change? Benchmarking is essential for any company looking for solutions on a situation. It can be a good gauge of what will work to resolve an issue and what may not work. It can pro......

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