BASES model was used by the NRFC marketing team to estimate the forecasts of Contadina pasta product before entering that market. For the Pizza Market, I used the BASES model to find the estimated demand for the two pizza options. In the Appendix, the detailed calculations can be found. BASES analysis for Pizza and topping option gives us the value of Trial Unit purchase of 6,683 million units and repeat volume of 2,941 million. Besides, we analyze the Pizza Only option, which leads to the values of Trial Unit purchase of 5,317 million units and repeat volume of 2,339 million units. When we compare the numbers, the estimated purchase amount is found much higher in the Pizza and Topping option. However, when this number is compared with the BASES analysis of Contadina Pasta, it is observed that the trial and repeat volume of estimated pasta purchase much higher than the estimated pizza sales. We know that the target household is higher (99,5MM) in Pizza market than the Pasta Market (77,4MM) but the resulting estimated sales are found to be less in the Pizza market. There seems to be 2......

Word Count: 627
Page Count: 2.5 (250 words a page / double spaced)

View This Essay Now $19.99 (or $12.99 for membership)

What is Your Time Worth? Get INSTANT UNLIMITED ACCESS to this paper
and 15,000 other essays and term papers!

Search for other Nestlé Refrigerated Food: Contadina Pasta & Pizza Case essays, term papers and book reports.

Other Free Essays, Term Papers and Book Reports:

History and People of the Caribbean free term paper
James Baldwins Life as Reflected in His Work Sonnys Blues free term paper
World Religion Report free book report
heavenly man free book report
World War I Homefront free book report
The Opening of two plays: Twelfth Night & The Way of The World free term paper
Marketing Mix / Wal Mart free book report
King Lear - Men more sinned against than sinning free book report
Tommorow When The War Began free book report
Philadelphia Campaign free book report
Healthy Lifestyle free book report
Alcoholism free term paper
Essay on life in regards to The Crucible and Of Mice and Men. free term paper
Interest Groups free essay paper
Difference Between Truth and Reality in Ron Carlson's Stories free term paper
dignity in relationships free term paper
Manchester United free book report
What is international business? free essay paper
Delegation: A Fundamental Management Skill free essay paper
Accountability in What is the What by Dave Eggers free essay paper

We have the best book reports, essays and term papers on Nestlé Refrigerated Food: Contadina Pasta & Pizza Case. For the cost of a pizza and some beer let us help you make your job of writing your paper easier. It's that simple.

Dear Free Essays:

Thanks for helping me with my term paper!
With so many essays and term papers on your service, I got a few ideas from mixing and matching and managed to write a great paper in 1/10 the time. My teacher thought so too because I got an A grade. Thank you so much!

Julia B.
Denver, Colorado

I'm very pleased with the quality of your term papers and essays. For all the time and worrying your service saved me from, it was well worth the $12.99.

Brandon W.
Columbus, Ohio

I totally waited to the last minute to work on my term paper and really started to freak. But your site totally came to my rescue and helped me out of a bind. I scored an 94 and was very pleased. Thank you!

Greg F.
UC San Diego

PRIVACY | TERMS & CONDITIONS | MEMBER LOGIN | CUSTOMER SUPPORT