Executive Summary This report analyses the costs associated with two of Coffee Beans Inc. products, Moana Loa and Malaysian blends based on two different costing methodologies, namely the traditional job costing system that the company uses so far and the Activity Based Costing (ABC). ABC provides us with a more detailed and accurate estimation of the real cost of the products and it can serve as the basis for suitable strategic decisions, concerning products mix, pricing, suppliers and market positioning. A major issue that have to be concerned is the discontinuation or not of Malaysian blend. Appropriate recommendations and alternative solutions are being provided in order to facilitate the strategic decision process and help the Board of Directors to go to the right direction that will optimize our product mix, strengthen our position in the market and boost our operating profit. TABLE OF CONTENTS 1. Introduction 1 2. Traditional Costing method 2 3. Activity Based Costing (ABC) 3 4. Comparison Between the Results of Traditional Cos......

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