Overview of Situation After 10 years of continuous increase in sales it has been addressed to us now that here at Palladium Door, inc. we need to strive to achieve a higher sales goal. This past year we were successful in attaining a $9.2 million in sales with $460,000 in net profit (before taxes) and as the New Year approaches our director of sales, Richard Hawley, is asking that we strategize an ambitious plan to raise our sales for 2004 by 36% to $12.5 million. As a manufacturer of steel garage doors and related parts in an 11 state (150 markets) area we currently operate, distribute, and sell in the following ways: * Service Residential and Commercial Customers * Distribute through 300 non-exclusive and 50 exclusive dealers * Each market has roughly a population of $250,000 * 10 technical sales representatives We have hired a third party research company to conduct studies about representative consumers in our market area. Additionally other research has been conducted in order to evaluate how many potential dealers service any kind of garage doors in our same market area......

Word Count: 526
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