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1 Nestlé R Essays, Term Papers and Book Reports
Nestlé Refrigerated Food: Contadina Pasta & Pizza Case
BASES model was used by the NRFC marketing team to estimate the forecasts of Contadina pasta product before entering that market. For the Pizza Market, I used the BASES model to find the estimated demand for the two pizza options. In the Appendix, the detailed calculations can be found. BASES analys....
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