Analyse how the two brands NIVEA and CHANEL have been positioned in their respective markets.
Principles of Marketing
Discuss the concept of positioning.
Analyse how the two brands NIVEA and CHANEL have been positioned in their respective markets.
by Sanja Raznatovic
Semester 2002-03
Table of Content
INTRODUCTION 3
THE CONCEPT OF POSITIONING 3
NIVEA 6
Product 6
Price 7
Place ....
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