The Tylenol Crisis
The Tylenol Crisis We believe our first responsibility is to the doctors, nurses, and patients, to mothers and fathers and all others who use our products and services (Foster 7). The crisis management procedures used by Johnson & Johnson (J&J) during the Tylenol crisis of 1982 is one of the m....

Tylenol Rides It Out and Gains a Legacy
Effective communication between the organization and public can be extremely challenging. Therefore, several essential steps involve theory testing and exploring. As the reader will witness in this case study, Public Relations participation will help businesses recognize and manage perils that co....

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