139 Public Rel Essays, Term Papers and Book Reports
Marketing plan Coco Cola
Executive summary
Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will....
Marketing Mix is a concept that involves the four Ps of Strategies for Marketing
Marketing Mix Paper
Marketing Mix is a concept that involves the four Ps of Strategies for Marketing. The four Ps are Product, Place, Promotion and Price. Each element plays a huge role for the Strategies of Marketing. Mr. Neil H. Borden published an article call The Concept of the Marketing Mi....
Marketing plan Coco Cola
Executive summary
Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will....
'Rising Tide' Chronicles Flow of Changes
John M. Barry's Rising Tide: The Great Mississippi Flood of 1927 and How It Changed America, takes us back 70 years to a society that most of us would hardly recognize. In 1927, the Mississippi River flooded 27,000 square miles from Illinois ....
4 p's of marketing
The Four P's of Marketing
The four P's of marketing are:
Product
Price
Place
Promotion
Product is what you are selling. Not just the physical product or the actual service, but all the customer benefits and values that the product represents. It is usually not important to have the best ....
911
When you have or come across an emergency, what is the first thing most people do, or should do? Call 9-1-1! In all emergencies, this is the right thing to do. The following few pages are going to help you better understand some of the concepts, the history, laws, equipment, and more that has ....
A Complete Analysis of Marketing Strategies of Nectar
Case Introduction :
Loyalty Management UK (LMUK) manages British supermarket chain Sainsbury's frequent-shopper card program, called Nectar. LMUK uses Sainsbury's sponsorship as the magnet to attract other retailers into a profitable, multisponsor loyalty network. We examine the economics and consu....
A Functional Analysis of the Organisational and Human Resources Strategies at Malaysia Airlines
A Functional Analysis of the Organisational and Human Resources Strategies at Malaysia Airlines
November 2005
Table of Contents
2 PREAMBLE 3
3 COMPANY OVERVIEW: A FLIGHT OF DISTINCTION 4
4 VISION, MISSION, AND CORPORATE STRATEGY 11
5 THE HUMAN RESOURCES STRUCTURE AND FUNCTIONAL ANALYSIS ....
A Glimpse at Becoming an Initial Public Offering Company
A Glimpse at Becoming an Initial Public Offering Company
The following is a synopsis contrasting the value of publicly owned companies verses privately owned companies. The profile of one company will show some details that must be undertaken when converting from privately owned to publicly owned ....
Advertising Campaign for Toyota Prius In Australia
Integrated Marketing Communications
Toyota Prius; Marketing Communications Plan
Prepared by Brutal Brutus For Toyota Australia
Table of Contents:
Ref. No. Topic Of Discussion
Page No.
1.0 Executive Summary 5
2.0 Introduction 5
3.0 P....
Alumina Paper
Alumina is unwillingly, learning about the hardships of repetition. For the second time in 5 years, they have found themselves in the middle of an environmental violation. The only difference is the first one found during a regular EPA inspection, and the second one derived from a costly mistake. Th....
An Uncertain Future: The Damaging Effect of Celebrity on our Mental, Physical, and Democratic Health
An Uncertain Future:
The Damaging Effect of Celebrity on our Mental, Physical, and Democratic Health
It is everywhere we go. It permeates every life decision we make. It has taken a stronghold on core American democratic values. Over the last 20 years the celebrity phenomenon has exponentially ....
Analysis of A Review of Reputation Management: The New Face of Corporate Public Relations?
Practitioners and scholars of public relations have struggled to accurately define the field and establish its credibility as a valid social science since industry founders, such as Edward Bernays, began coining the profession during the early 20th century. Since that time, a myriad of terms, pract....
Anwar al-Sadat and his Assassination
Anwar al-Sadat was president of Egypt and was assassinated on October 6, 1981 in Cairo at a military parade commemorating the
1973 war against Israel. He earned a reputation for making bold decisions in foreign affairs. The death of al-Sadat affected
many people. In this essay you will learn eve....
Artemis Sportswear Inc
Artemis Sportswear Inc
Artemis Sportswear Inc
Artemis Sportswear Inc was created by business professionals with similar idea regarding the sportswear industrys impact on the athletic and urban community. The management team consists of the Chief Operational Officer, Katrina Henderson; whos....
Bay of Pigs
The failure of the Bay of Pigs invasion, in 1961, had caused great humiliation towards the United States. The newly inaugurated President, Mr. John F. Kennedy, had started many events that tampered with the relationship between our nation and Cuba. This conflict had soon led many other countries int....
Beastly Behavior; Considering the Unethical Nature of Zoos
Zoo elephants swaying from side to side, cheetahs pacing endlessly, and manic monkeys grooming themselves to baldness. This disturbed trance-like behavior is a result of the lack of stimulus afforded to animals in captivity. However, to combat the positive aspect of zoos, it is also important to co....
Best Marketing Strategies
Marketing Mix: The "four Ps" of marketing: product, price, place, and promotion. Collectively these are called the marketing mix.
§ Product, service, or program - something of value you are offering the customer, client, or park visitor
§ Price - what the customer, client, or park visitor pays....
Bhopal A Nightmare for Union Carbide
In December 1984, a Union Carbide pesticide plant in Bhopal, India, leaked over forty tons of the poisonous gas methyl isocyanate into the community surrounding the plant. Indian officials estimate that the gas leak left nearly 3000 people dead and 50,000 people permanently disabled and that 15,000....
bmw z3 launching
As General Manager of Dick Clark Corporate Productions East, Ron led the Strategy, Creative, and Production of the entire BMW Z3 Roadster Launch and its tie-in with the James Bond movie GoldenEye. Considered to be the most successful marketing effort of the entire year, the campaign won the 1995....
Boeing Company: Yesterday, Today, and Tomorrow
The Boeing Company:
Yesterday, Today, and Tomorrow
On July 15, 1916, in a suburb of Seattle, Washington called Lake Union, William Edward Boeing created the ever successful Boeing Company producing more commercial aircrafts than any other airline manufacturer to date. Ever since William was a you....
Business Case Study
Business Case Study
The case study starts off with the mission statement. It is clearly known by all board members that no one seems to be living up to the mission statement. The first problem that I identified was the fact that the CEO has no idea how to run a business. He lacks critical thinkin....
business in a nutshell
Business in a Nutshell
Owning your own business may be more complicated than you realize. Some types of business are ownership, free enterprises, accounting, sales, marketing, and, business departments and regulations. Did you know that about one million new businesses are started each year in ....
Calvert Group is a Socially Responsible Investor
Calvert Group is a Socially Responsible Investor
Milton Friedman wrote in 1970 the one and only social responsibility of a firm is to use its resources and engage in activities designed to increase its profits (Wheelen & Hunger, 2004, p. 37). Archie Carroll states a company must also fulfill e....
Carls Jr Marketing Plan-Singapore
1. EXECUTIVE SUMMARY
This marketing plan is for a new franchise branch of Carl's Jr. at Jurong Point. Jurong Point is well positioned to be the mall of choice in the Western quadrant of Singapore, providing shoppers with a wide array of shopping, dining, entertainment and services.
The Carl's Jr.....
Case Analysis : FedEx
Project Purpose
The purpose of this project is to analyze the strategic management of the FedEx Corporation through the process of external and internal analysis (SWOT), strategic alternatives and recommended strategy.
It is also our aim to have a better understanding in the use of competitive....
Case Study Alltech Inc
Case Study Alltech Inc.
1. What factors have been involved in making Alltech a market leader in its sector?
Scope of Strategic Marketing beginning with Research:
The main driving force behind Alltech Inc. was Dr. Pearse Lyons, who is entrepreneurial, scientific and innovative business skills ....
Cases of Violence in Sports and How They Should Be Handled
Violence in sports will always be a big issue although I don't think it will ever be truly resolved. In sports there is competition and where there is competition people are striving to be the best.There is a lot of strong emotion when people are trying to winfor themselves or for their team. In s....
Cath a chur ar Beal Feriste is Éire/The War over Belfast and Ireland
My father, more Irish than I, has no idea what the title of my paper says . To him its just a bunch of letters put together, possibly some foreign language. He was surprised to learn that it is the language of his ancestors, the Irish. The official language of the Emerald Isle is Irish, which is ....
Cause-related marketing
Perhaps one of the most profound movements in American society began with the promise between two sisters. In 1982, Susan G. Komen began The Susan G. Komen Breast Cancer Foundation as an attempt to build awareness about breast cancer, which her sister Nancy Goodman Brinker fell to at age 36. Accordi....
Challenges in Current Chinese American Marriage
Challenges in Current Chinese American Marriage
----- From a Chinese wifes view
Current Chinese-American marriage as an international/intercultural marriage requires more commitment, dedication, and work because of the many obstacles that the married couples fa....
Citrus Product marketing plan
Orange Air Marketing Plan
Background
The objective is to make Orange Air the leading brand of all aerosol can air fresheners. This will be done through heavy promotion and public relations. We will offer special while entering the market to pick up consumers and get them to fall for the citrus ....
Civil Rights Movement
The Reverend Dr. Martin Luther King Jr., in his book Why We Cant Wait, quite correctly named the civil rights struggles of the mid-twentieth century the Third American Revolution. Though it is most often attributed to the 1960s the civil rights movement found its start in the decade before that,....
Comparison between the Great Depression and the current Recession
It may seem a far stretch to compare today's 'recession' (as the politicians are reluctantly calling our current economic status) and the Great Depression of the 1930's, which lasted an entire decade. However, by studying the roots and beginning stages of each problem, a surprising number of commo....
Connecting to the Kinect - Product Lifecycle Stages
The following is an analysis of the Microsoft Kinect as it ventures through the Product Lifecycle Stages. This analysis touches upon the current research being done into the possibilities of the Kinect's medical uses and functionalities for the disabled and sedentary, as well as surgical uses. Th....
Consumer behaviour
Final Year Research Dissertation BE3006
Module Title: Final Year Research Dissertation: The Influence of Advertising on Consumer Behaviour
Module Code: BE3006
Submitted by: Stephen Rowlands
Submission Date: 7th July 2004
Dissertation Tutor: Susan Rennie
Campus: Priorslee Telford
This docume....
Corporate Citizenship or PR?
CSR or just PR?
Corporate Social Responsibility: An obligation for sustainability used strategically is a good thing for all
Organizational Development: MSM
April 16, 2007
Corporate social responsibility has become a key topic in boardrooms over the last few years. Upper management gr....
Costco Annual Report Oulines Costcos Competitive Strategy
The report states that Costco has direct buying relationships with many producers of national brand name merchandise. This is paramount important to ensure an efficient and sound supply chain management. Costco approach streamlines communication and help reduce purchasing lead time, which in turn l....
Critical Thinking Case Study
Abstract
This is a case study that identifies problems and issues in and hospital. The newly employed, Executive Assistant, Chris Smith was given a task from his CEO (boss) regarding several problems that Faith Community Hospital was facing. His education development was required in order to com....
Customer Driven Quality
Customer-Driven Quality
Introduction
For nearly every organization, regardless of its industry, it must place keen attention towards its publics and customers. Attaining solid performance in the customer satisfaction arena is critical, as there usually always another choice for the customer. In fa....
Defining Marketing
Defining Marketing
Many individuals may think of marketing as the way a business advertises their products and or their services. Others may believe advertising is how an organization carries out their public relations or promotions. A few individuals consider marketing to be selling or advertisi....
Defining Marketing
Marketing to me used to mean the method of selling a product. The way a company advertised that product also was categorized as marketing to me. After further research from textbook materials and the University of Phoenix's online library, the definition of marketing is much more than just sellin....
Defining Public Relations
Defining Public Relations
The ability to adhere to one worldwide definition of public relations is a challenging and one might say impossible task, and has concerned many public relations specials and scholars alike. They seem to agree that while individuals actual definition of public relations....
Defining Public Relations
Running head: DEFINING PUBLIC RELATIONS
Defining Public Relations
Merrilyn May
University of Phoenix
Defining Public Relations
To the untrained ear the words public relations can seem a bit vague or general. Relating to the public, however essential to an organiza....
Defining Public Relations
Public relations is a fast growing branch within an organization, it is an important component that much work with the marketing and sales departments in order to portray a positive image to the public and community. The term public relation incorporates many aspects and procedures. The following p....
Demonization of Arabs in the Media
There is no doubt of an existing symbolic relationship between media and the portrayal of Arabs, particularly as seen in news media. U.S. Media has often projected individuals of Arab descent in a negative manner, being murderous terrorists that should be punished to no end. Newspapers use key word....
Discuss how pressure groups can influence the behaviour of tobacco firms
The purpose of this essay is to illustrate the way pressure groups affect the activities and policies of businesses by using the example of Philip Morris (PM), which is an international tobacco company. Moreover, recommendations on the actions Philip Morris should be setting in will be included as w....
Don't Think Pink - What Really Makes Women Buy
Dont Think Pink is a book co-authored by Lisa Johnson and Andrea Learned. Ms. Johnson is an award-winning marketer, sought-after speaker and conference presenter. She is president of Reach Women. Ms. Leonard has been involved in marketing and public relations for over fifteen years and writes ....
Effective Contemporary Leaders
INTRODUCTION
Many contemporary leaders possess a wide range of attributes which make them potentially effective leaders for todays dynamic and ever-changing world. Some of these attributes include: 1) Passion, 2) Trust, 3) Being Proactive, 4) Vision, 5) Creativity, 6) Critical Thinking, 7) Chari....
Functions of PR
Functions of Public Relations
A businesses standing, success, and its continuous survival will rely on the extent of their business policies and goals are backed up by their aimed public. Public relations individuals work as supporters for organizations, universities, governments, schools, medica....
Functions of Public Relations
Functions of Public Relations
An organization's image can depend on the degree on the public's support its organizational missions, strategies, and goals. Public relations professionals serve as communicator between organization and its public. Public relations also provides message and educat....
Gap Analysis Global Communications
Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
University of Phoenix
Gap Analysis: Global Communications
It is important to understand and describe a problem in correct statement. Problem description helps to reach best possible solution b....
Gap Analysis: Global Communications
Gap Analysis: Global Communications
Increasingly, competition is not between companies but rather between
whole networks, with the prize going to the company that has built the best
network. The operating concept is simple: build a good network of
relationships with key stakeholders, and profi....
Gene One Problem Solution
Problem Solution: GeneOne
Rick Duke
University of Phoenix
Problem Solution: GeneOne
Gene One is a Biotechnology company. The company is facing a situation that many companies have faced throughout the years, and many will continue to face. They have found themselves at a t....
Global Business and Ethics Paper of Wal Mart
I am writing about Wal-Mart's ethical issues overseas with hiring underage workers to make their products. In a report I read Wal-mart has a problem with a lack of commitment to international hired workers rights. The workers work in unsafe conditions, 12 to 18 hours a day seven days a ....
Global Communications Corporation
Problem Solution: Global Communications Corporation
In todays competitive advanced communication technology market a business should have a visionary approach to guarantee its success. Global Communications needs to explore different strategies to overcome its existing obstacles and turn them to....
Global Communications Gap Analysis
Gap Analysis: Global Communications
Increasingly, competition is not between companies but rather between
whole networks, with the prize going to the company that has built the best
network. The operating concept is simple: build a good network of
relationships with key stakeholders, and profi....
Global Communications Gap Analysis
GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Davin Ramsaroop
University of Phoenix
Gap Analysis: Global Communications
In an increasingly global economy, superior leaders demonstrate the ability to communicate clearly by reducing barriers to com....
Hawaiian Soverienty
The movement for national sovereignty among persons of Hawaiian ancestry has burgeoned during the last several decades, with some seeking secession of the State of Hawai'i from the American Union. The movement's roots are multiple, among which figures prominently the overthrow of Queen Lili'uokalani....
How did Hitler challenge and exploit the Treaty of Versailles to gain popularity?
After the completion of the Treaty of Versailles there where very few satisfied with the final terms and conditions. The French had had their land torn apart and their population devastated (1.4 million military dead) during World War One and understandably demanded that the Germans suffer like they....
Ikea
The points of the Porter's Diamond are described as four broad attributes. And these attributes promote or impede the creation of competitive advantage.
These attributes are: Factor conditions --a nation's position in factors of production such as skilled labor or the infrastructure necessary ....
Importance of Communication in a Business
The Importance of Communication in a Business
Introduction
Communication - which is implanted in every feature of becoming and of enduring to be a culture organization - has not been sufficiently decorated in the organizational prose. What potentially makes the communication in learning orga....
Importance of Comunication in a Business
The Importance of Communication in a Business
Introduction
Communication - which is implanted in every feature of becoming and of enduring to be a culture organization - has not been sufficiently decorated in the organizational prose. What potentially makes the communication in learning or....
Individual change management paper
Running head: INDIVIDUAL CHANGE MANAGEMENT PLAN PAPER
Change Management Plan Paper
Randy Amos
University of Phoenix
MBA 520
Facilitator: Dan Sims
Week 6 assignment
July 2, 2007
Building a Culture for Sustaining Change
CrysTel is a virtual scenario....
Industry analysis: uranium mining
The University of Calgary
Haskayne School of Business
MGST 797.10
Personal skills and Business Acumen
Industry Analysis
URANIUM MINING
1 Executive Summary
During the next 50 years, global population will likely grow from six to nine billion people. With energy demand expected to d....
Intersect Investment Benchmarking
Intersect Investment Benchmarking
The evolution of capitalism in a free market economy has produced a vast array of business concepts. These concepts range from transformational leadership to situational leadership and from inequality to equity. Although the concepts seem to be continually shifti....
Intersect Investment Generic Benchmarking
Running head: INTERSECT INVESTMENT GENERIC BENCHMARKING
Intersect Investment Generic Benchmarking
University of Phoenix
This paper has been submitted to the CWE service and Plagiarism Checker and appropriate changes have been incorporated in this document.
T....
Jackie Kennedey
Jacqueline Lee Bouvier Kennedy Onassis
Jacqueline Lee Bouvier Kennedy Onassis, most often referred to as Jackie, was born July 28, 1929 into New York society. She was from a socially prominent family being the eldest daughter of John Black Jack Vernon Bouvier III, a playboy stockbroker,....
Job Prospects in the Animal Health Field
With a career field as broad as Animal Health possibilities for employment opportunities are endless. When researching jobs and deciding which one is the best its a good idea to partake in something which is mind stimulating and interesting to you. The first question to ask yourself is what type o....
Land Rover
EXECUTIVE SUMMARY
Land Rover needs to decide on positioning its new offering, Discovery in the US market in order to achieve significant volume growth, without adversely affecting its existing product-line and design the optimum marketing mix to support this positioning.
I recommend positioning La....
Latrell Sprewell
In the event that the National Basketball Association or any specific basketball organization is forced to make an important decision they must take into account that there are many factors at play. Prior to making the decision you must consider all the possible outcomes of each solution. Recently....
Leadership Research
Leadership Research
The Good Sport Corporation is like just about any other company that can be found when it comes to leadership. Good Sport is filled with many leadership challenges. Generic research can be the source of solutions for Good Sport. In this Leadership Research paper, Team C will se....
Legal Issues of Workforce
Legal Issues of Workforce
Due the recent failure of its online product distribution endeavors, FastService Inc. is now facing potential layoffs throughout the company. Top executives have narrowed down a list of five people, three of whom must to be fired. Layoffs, through necessary at times, are o....
Management: Planning and Ethics
Planning and Ethics
William Lowe
01/09/2007
Business planning and ethics have become headline news in the past decade. Ford Pinto, Exxon Valdez, Enron, WorldCom, Pan Pharmaceuticals, and Nike are just a few of the companies to make headlines due to their lack of social responsibility and the m....
Marketing Communication Analysis of Southwest Airlines
Marketing Communication Analysis of Southwest Airlines
MG 685
March 1, 2006
COMPANY BACKGROUND
Over 34 years ago, Herb Kelleher and Rollin King started Southwest Airlines with the simple notion of getting passengers to their destinations, when they want to get....
Marketing Consultants Business Plan - Pan Pacific Marketing Consultants
Executive Summary
Pan Pacific Marketing Consultants aims to provide marketing services to targeted business environments in Indonesia, Asia, and the west Pacific region. This plan seeks to generate a significant increase in company sales and profits from the delivery of retainer consulting, proje....
Marketing Mix
Marketing mix is the combination of elements that you will use to market your product. There are four elements: Product, Place, Price and Promotion. They are called the four Ps of the marketing mix.
Product: Defining the characteristics of your product or service to meet the customers' need....
Marketing Mix
Marketing Mix
Katrina L. Bailey
MKT 421/Marketing
Rhonda Vroman
April 7, 2007
Marketing Mix
The marketing mix is a combination of marketing tools that are used to satisfy company and customer objectives. The creation of a successful mix takes experimenting and research and ....
Marketing Mix
Marketing strategy is a process that allows an organization to focus its resources on opportunities that will increase sales and dominance in a targeted market. The first task an organization should do when creating a marketing strategy is identify a target market and a marketing mix related to the ....
marketing mix of Ryanair
1.0 Introduction
The aim of this report is to analyze the current marketing objectives and marketing mix of Ryanair and give advice on the potential growth strategies and marketing mix. Firstly, the report is to investigate the background and objectives of this company. Secondly, it will look at t....
Marketing Mix Paper
Marketing Mix
Phyllis Yates
MKT421
Hannah Worley
October 14, 2006
Marketing Mix
This paper will describe the four elements of the marketing mix (product, place, price, and promotion) and how each element is implemented within SCA and how the four elements relate to SCAs marketing strategy....
Marketing Mix Paper
The marketing mix term is used to describe the combination of tactics used by a business to achieve its objectives by marketing its products to a particular target customer group. It is also referred to as the 4 Ps Product, Price, Promotion and Place. These four Ps are the parameters that....
Marketing Mix Paper
Introduction
When planning to introduce a new product or service to the consumer market, a marketing team must research and analyze potential target markets and his or her wants and needs. A variety of possible ways to satisfy consumers exist, however, the marketing teams is responsible for figure....
Marketing Mix Paper
Marketing Mix
A marketing mix is a marketing strategy adopted by companies for using basically the same products, advertising, distribution channels, and other elements of the marketing mix in all the company's markets. (A Dictionary of Business and Management) It basically spells out the ....
marketing plan SWOT for Coca-Cola
Marketing plan Coco Cola
________________________________________
Executive summary
Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Market....
Marketing report on Pepsi
The goal of the Pepsi company is that it wants to remain and continue to be the best or the number one beverage company in Pakistan. This goal or target is not an easy one to achieve .As Pepsi is already the number one beverage company in Pakistan but it has to maintain its position, power and statu....
Marketing Tools for E-business
Marketing Tools
The marketing mix is a mixture of marketing tools that are used to satisfy consumers and business objectives (marketingabout.com, 2006). Marketing is an intricate part of any business, whether it is on the World Wide Web or not. Essentially marketing is the linking of a producer of....
Media and Politics
It is a reasonable expectation that the media will gather the facts and report the news fairly, accurately and responsibly. The American public relies on the media for a great deal of its information. “The role of the press in American politics has become a major source of discussion and con....
Media and Terrorism
Media and Terrorism: Reporting or Propaganda
Modern media developments have transformed the means of terrorism. Terrorism has adjusted and adapted over time in order to exploit the modes of mass communication.
The means of publicity and the modes of terrorism coincide as they evolve togethe....
modern age, e-accounting
Facing the modern age, the world is dealing with a lot of problems when it comes to pollution. The world is heating up because of global warming, corals and other marine life are dying because of oil spills and water pollution, and people with asthma are both dying and decreasing because of air po....
More beds in public hospital (Victoria)
1. Introduction
There is an urgent need to address the high shortage of beds in the Victoria's public hospital system and the Liberal Party has proposed a policy to boost the number of hospital beds. However, with the past records of Labor Partys broken election promises from year 20021, the su....
Online Marketing
Companies spend billions of dollars every year to advertise their products. In order to convey their commercial messages to their target audiences, they use communication vehicles such as newspapers, magazines, radio, television, billboards, direct mail, and the Internet which is commonly known as....
Organizational and Societal Functions of Public Relations
Abstract
This paper will offer a brief view of both societal as well as organizational functions of public relations. Consumer relations and investor relations I feel to be organizational functions of PR. Social responsibility and publicity are to me, societal functions of public relations. In....
Organizational Public Relations
Organizational and Societal Public Relations
It can be difficult to determine whether a PR action a company employs is organizational or societal. In some cases the PR actions of a company may fall into both categories. It is helpful to fully understand the definition of both societal and organiza....
Oxy Marketing Plan
Executive Summary
- This plan was commissioned to examine the introduction of a new product line for Oxy footwear. The new product line will feature a line of designer sandals that are affordable yet maintain the quality Oxy provides on a consistent basis. Oxy will partner with Betsy Johnson an....
Paul Poiret
Paul Poiret.
1879-1944
Paul Poiret was labeled as the first fashion designer. However the time period in which Poiret was popular was very brief, from 1904 when he opened his own house and started his label, to 1914 when he joined the army in World War 1. After the war, his clothes were popul....
Pornography and crime
Pornography is a social cancer. It lures both the young and old away from their values and morals and creates an unrealistic, superficial, and discriminating worldview based on fantasy. Despite it's harmful content, pornography is available everywhere and can be reached easily by any one at any age,....
PR Communication Process Analysis
PR Communication Process Analysis
The communications within an organizations internal publics is extremely important in ensuring that the organization is running as efficient as possible. In addition, the communications concerning the external public is also critical to the success of any organiz....
Problem Solution: Global Communications
Problem Solution: Global Communications
Introduction
Global Communications is a telecommunications company specializing in local, long-distance and international calling services. As a result of too much competition, confidence on Wall Street has fallen, and stockholders fear the industry will be....
Problem Solution: Intersect
Running head: PROBLEM SOLUTION: INTERSECT
Problem Solution: Intersect
Problem Solution: Intersect
Intersect is embarking on a new opportunity to change the companys financials to improve sales and profitability in the financial industry. In order to do so, Intersect faces a ....
Problem Solution: Global Communications
Running head: Problem Solution: Global Communications
Problem Solution: Global Communications
Adam Alexander
University of Phoenix
September 12, 2007
Andy(Jim) Hutcherson
Problem Solution: Global Communications
Problems or challenges are to be expected as part of a....
Problem Solution: Global Communications
Problem Solution: Global Communications
Johnny Berry
University of Phoenix
Problem Solution: Global Communications
Introduction
Situation Analysis
Issue and Opportunity Identification
Over the last three years Global Communications has seen its stock value decrease from $28 per shar....
Product Life Cycle, Competition and Branding of XBOX Kinect
The Xbox Kinect motion gaming technology is without a doubt in the growth stage of the Product Life Cycle (PLC). The Kinect has been insanely popular since its introduction. In under a half a year, the Kinect has sold over 10 million units. Interestingly, sales have actually slowed a little after t....
Promotional Strategy of Kripsy Kreme
Promotion refers to the function of informing, persuading, and influencing the consumers purchase decision (Boone pg 496). When it comes to promoting their product the marketers of Krispy Kreme have two main objectives: increasing brand awareness and increasing brand loyalty. And both of these....
Public relation campaign on gym accessory
Client: Gympad RA
Agency: Golden Goose PR
Unique Selling Points: inexpensive, practical, trendy
Position:
-product is new at the market
-recession is a dominant trend
Objectives:
-to raise awareness among key audience
-to create a need for the product among the target audience
-to boost ....
public relations
Defining Public Relations
In my opinion, public relations mean to help organizations achieve their goals by communicating and building relationships. If there is a product that an organization wants to promote and get the consumers attention, public relations is one of the tools an organization ma....
Public Relations
Public Relations
In today�s marketing world, it is imperative to have great relationships with your audiences. What public relations do is it helps understand what your audience wants and needs. According to Dannielle Blumenthal, a public affair ....
Public Relations Planning
Public Relations Planning: Announcing Toxic Shock Syndrome
Understanding and developing the ability to implement an effective public relations plan is essential to progression from entry-level public relations practitioner to a top-level public relations manager (Lattimore, Baskin, Heiman, Toth....
Public Relations Strategy Paper
PR Campaign Strategy Paper
The purpose of this week assignment is to outline our strategies to build media relations and generate publicity for our organization Riodan Manufacturing. List objectives for the PR campaign, identify the organizations publics, write a media release and create a media ....
Public Relations: Film Analysis of Sex and the City
Sex and the City took place in Manhattan in 2008. It is a spin off from the television show that ran for six seasons. At the very beginning of the movie, Carrie, the main character, starts out expressing that the only reason young women move to New York City is to shop for the labels and to fall i....
Reasoning and Critical Thinking Paper
Memory, reasoning, and classical conditioning are at the root of most human experiences. When making a decision or simply thinking through a problem, human beings rely on emotions, language and intelligence to help them reach a satisfying conclusion. Along with these basic human traits, preconceived....
Role of the gallery curator and the gallery
Art gallery curators are often confused with art critics; however, their defining roles create a clear separation between the two. Curators and critics share the common tie in that they serve as bridges between artists and the public - but where a critic provides their opinion on an artwork or exhib....
Roman Entertainment and Today's Entertainment
Roman Entertainment and Todays Entertainment
Roman theatrical entertainment and entertainment today are similar in content. Roman entertainment started with Attic tragedy which came as a result from a form of Greek poetry. It was presented in part of the public religious observati....
Situational Analysis
Situation Analysis 2
Situation Analysis and Problem Statement
Global Communication is a telecommunication company competing in a mature
market that is flooded with competition and shrinking profits for the company an....
Sociology
What is socialization? Socialization can be classified as the way people interact with one another. Socialization is referred to as the process of learning ones culture and how to live within it. For the individual it provides the resources necessary for acting and participating within their soc....
Strategic Management: Comparative analysis of Rational Vs Irrational School Of Thoughts
Rational Vs Irrational School of Thoughts towards Strategic Management
Introduction
Managers face no greater challenge than that of strategic management, guiding a complex organisation through a dynamic; rapidly changing environment requires the best judgment.
Strategic management are invari....
terrorism- we have to find a way to win
Terrorism We have to find a way to win! 1
Terrorism- we have to find a way to win!
By: Angela Venuti
COMM 215
University of Phoenix
September 18, 2005
....
The federal government and medical marijuana
The American Medical Association's Council on Scientific Affairs should be commended for its report, "Marijuana: Its Health Hazards and Therapeutic Potential." Not only does the report outline evidence of marijuana's potential harms, but it distinguishes this concern from the legitimate issue of m....
The French Revolution
From its outbreak in 1789, the French Revolution changed the social values and political systems in France, in Europe, and eventually throughout the world. France's revolutionary regime conquered much of Western Europe with its ideologies, but not without a fight at home and abroad. The Revolut....
The Loch Ness Monster
Tad D. Ward
English
Mr. Scott
27 April 2005
The Loch Ness Monster
There are many myths and legends that we are all told about as we grow up be family, teachers and we even hear of some of these in the media. Some are easy to believe and we are all fascinated by the tales that are told about th....
The Tobacco Deal
The Tobacco Deal
Tobacco companies had won every lawsuit brought against them and never paid out a dime for over forty years. In 1997 that all changed, the tobacco industry agreed to a historic deal to pay $368 billion in health-related damages, tear down billboards and retire Joe Camel and the Ma....
The Tylenol Crisis
The Tylenol Crisis
We believe our first responsibility is to the doctors, nurses, and patients, to mothers and fathers and all others who use our products and services (Foster 7).
The crisis management procedures used by Johnson & Johnson (J&J) during the Tylenol crisis of 1982 is one of the m....
Three Day Road
1. General information
Title: Three Day Road
Author: Joseph Boyden
First published: July 9 2005 (GB)
2. Summary (also partly at the character descriptions)
One of Canadas great unsung heroes was Francis Pegahmagabow, an Ojibway from the Parry Island (now Wasauksing) band who fought in ....
Three Keys To My Future
Three Keys to My Future
A social, religious, occupational, or other group sharing common characteristics or interest and perceived or perceiving itself as distinct in some respect from the larger society within which it exists, this is a community. Communities where I come f....
Threshold Sports
Threshold Sports, LLC
Introduction of Company
It all began with three men who loved bike-racing meeting over a pitcher of Sangria in Barcelona. David Chauner and Jack Simes were partners in Omni Sports, a company that promoted cycling and ran the Trexlertown Velodrome, and Jerry Casale, now ....
TRANSNATIONAL CRIME: IMPACT AND THREAT
Transnational organized crime is one of the major threats facing the world today. Corruption and bribery of public officials, trafficking in drugs, arms and humans. fraud, and financial crimes, money laundering, intellectual property and identification theft are all crimes that are on the rise and ....
Tylenol Rides It Out and Gains a Legacy
Effective communication between the organization and public can be extremely challenging. Therefore, several essential steps involve theory testing and exploring. As the reader will witness in this case study, Public Relations participation will help businesses recognize and manage perils that co....
Vietnam Military Policy
Vietnam War
Lyndon B. Johnson was the president of the United States during the Vietnam War in 1965. President Johnson worried about the impact of his policies on the home front. He could have rallied support for his decisions to bomb North Vietnam and assume the dominant ground combat role by tel....
violence in sports
Violence in sports will always be a big issue although I don't think it will ever be truly resolved. In sports there is competition and where there is competition people are striving to be the best.
There is a lot of strong emotion when people are trying to win
for themselves or for their team....
Virtual Violence
Has the virtual gaming world become a multi-billion dollar industry at the expense of our childrens wellbeing? This is a question that is disputed by two very opposing views. One side is focused on the negative impact of children being exposed to video game violence and the lasting side effects. O....
Wal Mart - Busniess Strategy
Question one.
Successful businesses adopt a rigorous approach to identifying and defining their core competencies and then single-mindedly pursue them.
Wal-Mart is one of the powerful retail brands and well known for its value for money products, convenience and a wide range of products all u....
Wal-Mart Public Relations Campaign
Wal-Mart Public Relations Campaign Overview
How can a company who has opened 6,691 retail stores and employees 1.8 million workers worldwide be headlined in every newspaper across the country? Why would the public fight back against a company who is the largest corporate cash contributor in th....
Walking Naked-how is Perdita like the wolves in Andrew Taylor's poem
Walking Naked by Alyssa Brugman is a novel about the friendship of two girls, Perdita and Megan. Perdita can be easily related to the wolves in Andrew Taylors poem; Megan could use the poem to justify her later actions toward Perdita. Andrew Taylors poem Regret about the Wolves is a metaphor....
What aspects of Japans history and geography have contributed towards its unique modern culture?
Japan is surrounded by the sea on all sides and is a very appropriate marine environment. The fishing industry has been doing very well in coastal areas and offshore areas through history in Japan. Japanese people have been so familiar with "Delicacies from sea" that they have been called a fish-eat....
What is Marketing
Perreault, Cannon and McCarthy (2009) defined marketing as, "the performance of activities that seek to accomplish an organizations objectives by anticipating customers or client needs and directing a flow of need satisfying goods and services from producer to customer or client." Marketing is more....
What is Marketing?
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing is everything you do to place your product or service in the hands of potential custom....
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