Introduction Broadband high-speed, always-on Internet connectivity represents the next phase in the evolution of the Internet. Most experts predict broadband will enable applications and services that transform our economy, education, health-care, R&D, homeland security, military effectiveness, entertainment, government and the quality of life for citizens around the world. The deployment and usage of broadband will significantly impact the global competitiveness of nations and businesses in the future. This paper discusses how price elasticity and income elasticity impact the broadband Digital Subscriber Line (DSL) demand. Broadband Internet and AT&T Our learning team selected the Internet service provider industry and focused on DSL broadband service for price-elasticity analysis. This research is focused on AT&T Inc. (formerly SBC Communications). AT& T was established in 2005 when former Baby Bell SBC bought AT&T Corp. for some $16 billion creating the largest telecom outfit in the US. After the merger, SBC adopted the globally familiar AT&T moniker. Now, AT&T h......

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