Marketing Analysis: Sam's Drive-In Free Essay, Term Paper and Book Report
Marketing Analysis: Sams Drive-In
For my market analysis, I chose Sams Drive-In as my brand and product. The brand would be Sams Corporation and the product would be the items offered at Sams Drive-In. There are very few items on the menu at Sams Drive-In, but the most famous is their burgers. Sams has excellent potential for marketing outside of its home region for several reasons. For one, the home region consists only of the city of Chicago currently and another reason is because of the long-lasting popularity of this burger by consumers because of the simplicity, uniqueness, taste, and speedy service. Sams began in the early 1950's when a burger, shake and fries were already an American classic. But people who hungered for this classic meal usually had to sit down and wait. America was on the move, and almost everyone was using a car to get from place to place. But for most people, there simply wasn't time to stop and eat at a roadside diner. Besides, it was too expensive. What was needed was a place where you could park easily, get good food in a hu......
Word Count: 2502
Page Count: 10 (250 words a page / double spaced)
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