coca cola business Analysis Free Essay, Term Paper and Book Report
Coca Cola Business Analysis
Lets begin with the company overview. The Coca-Cola Company started 110 years ago as a small, insignificant one-man business. Since then, it has grown into one of the largest companies in the world. The first chairman of the company was Dr. John Pemberton and the current chairman is Roberto Goizueta. The demand for this product has made this company into a 50 billion dollar business.
Dr. John Pemberton, an Atlanta pharmacist, invented Coca-Cola. He concocted the formula in a three-legged brass kettle in his backyard on May 8, 1886 by mixing lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub. (Things Go Better With Coke 14). Coca-Cola, as he called the beverage, made its debut in Atlanta's largest pharmacy, Jacob's Pharmacy, as a five-cent non- carbonated drink. Later on, the carbonated water was added to the syrup to make the beverage that we know today.
Coca-Cola was originally used as a nerve and brain tonic and a medical elixir. Coca-Cola was named by Frank Robinson, one of Pemberton's close friends; he also penned the famous Coca-Cola......
Word Count: 897
Page Count: 3.5 (250 words a page / double spaced)
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