Integrated Marketing Communications Toyota Prius; Marketing Communications Plan Prepared by Brutal Brutus For Toyota Australia Table of Contents: Ref. No. Topic Of Discussion Page No. 1.0 Executive Summary 5 2.0 Introduction 5 3.0 Profile of Current Communication 5 7 4.0 Prius Target Market 8 10 4.1 Demographic 8 4.2 Psychographic 9 4.3 Geographic 10 5.0 Recommended Objectives 11 12 6.0 Recommended Campaign 12 13 6.1 Communication Mix 13 14 6.2 Creative Strategy 14 15 6.3 Media Strategy 15 16 6.4 Post Campaign Testing 16 17 7.0 Summary 17 8.0 Appendix 18 24 8.1 The Australian Automobile Market 18 19 8.2 Below The Line Ad 20 21 8.3 Above The Line Ad 22 23 8.4 Consumer Attributes Toward Green Cars 24 9.0 Bibliography & References 25 Executive Summary We at ad agency Brutal Brutus has been asked to prepare a three month communications plan for the Toyota Prius for the Australian market. Market analysis identified the target market, which consists of......

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