Marketing Mix is the combination of the tools a firm uses in order to reach a specific market and create a nee that results in the demand of its product or service. The main objective of this blend is to create a communication channel with the public that could be visually, spoken or utilizing another communication path. The marketing mix includes 4 main aspects; price, product, placement and promotion, also known in the marketing business as the (4) four P's of marketing. For many individuals, product is considered the most important aspect of the marketing mix because is what customer receive from the company. The product is what is offered in terms of service or something tangible representing the company, in other words is what creates the customer an image of the company. The product determines the direction and purpose of the company since the company scope is based on it. The things that rely on the product are not only the company's image or scope, but also the numbers in terms of sales, market shares and reliability among other important items. The product opens the path to......

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